Born and raised in London, her vocational path changed as she embarked on a media and fashion path to a producer for fashion photography. During 8 years in Dubai, Shub has worked fluidly in the creative industries, from Media, Publishing, Advertising and Production. Having single handedly launched the first monthly movie guide for the UAE with Gulf Film having also worked on the founding editorial team for UAE’s first daily newspaper filling the entertainment pages with Dubai’s rich calender of events.
In 2006, Shub co founded Desert Fish Magazine a purely conceptual and creative publication which diversified the Pan Arab publishing segment. The launch of this creative movement in the UAE also generated Ambassador roles from fashionable, creative and iconic brands such as Adidas and Puma.
Shub’s role in the cARTel focusses on marketing and resourcing new designers through international exhibitions, trade shows and cross collaborations to further The cARTel designers exposure.
