The cARTel is a unique Concept Showroom & Select Store in Dubai, UAE.
The Space represents a Platform to showcase and sell the works of carefully curated designers from around the world, providing alternative and five-sensed concept based shopping experiences.
In addition to being a boutique with cutting edge collections in Dubai, the cARTel executes conceptual fashion shoots, creative campaigns and fashion films directed by Creative Director Peter Richweisz, including award winning ‘Alchemy’ and his recent ‘Too many doors to oneself’ which featured signature cARTel apparel.
Located in the heart of the ARTS district of Al Serkal Avenue, Dubai, a combination of rugged industrial warehouses, high end art galleries, International Interior design shops, Ad agencies and Studios, The cARTel space embodies a gallery of wearable art, introducing a unique concept of retail, based on curating selected fashion designers worldwide under the same roof.
As a boutique showroom located in the heart of the booming art scene in Dubai, our mission is to nurture talents in art and avant-garde fashion from across the globe and offer them a dynamic platform to exchange inspiration and share their individual works of art with the voguish audience in the region.
After finishing his philosophy studies at ELTE University in Budapest (Hungary), Peter moved to London in 1997 to start a successful career in fashion photography creating and launching images for fashion designers. Over time, his signature style evolved into the commercial field of advertising and fashion. After having spent 7 years in London he moved to Dubai in 2003. The next year he set up Desert Fish Photography, a boutique production studio specializing in a full turnkey approach to visual branding. In 2006, Desert Fish Magazine was founded, a cutting edge creative magazine hailing from UAE fashion and seen in 48 countries. With a keen interest in film, Peter has also produced and directed short videos, music videos with his latest fashion film “ALCHEMY” officially selected at La Jolla Fashion Film Festival, San Diego California.
Peter’s benevolence towards young fashion designers as the vision behind The cARTel. Peter Richweisz’s creative eye and vision is the backbone to the cARTel’s unique design and aesthetic. Peter’s involvement in the curating of designers is foremost, in addition to the spirit of nurturing a community of young designers through visual shoots and support in Desert Fish Magazine and international partners.
A UAE-born architect from Syria, May graduated from the American University in Sharjah with a Bachelors Degree in Architecture and is the winner of distinguished local and international awards in design, architecture and literature including the Cityscape Young Architect of the year award-2008 and the BP Innovative Design Award. Her portfolio includes commissions of outstanding design projects in the region including a unique contemporary labour housing prototype and a winning design of a luxurious mansion in Abu Dhabi. She also received her Protocol training from the prestigious Protocol School of Washington in 2012.
Her career undertook several tracks including academia, architectural design and writing about art where she has contributed to several written and online media. Merging art with fashion, she undertook fashion design workshops in 2009 and Writing about Art with Dubai Culture/Bidoun Projects in 2010. Working closely with a renowned local artist, her experience also involves curating art exhibitions and co-designing workshops with international artists and photographers on gallery management and fine art photography.
May’s strategic contribution to the cARTel helped realizing the concept of the cARTel. Her roles involve curatorial decisions of designers, supervising operations and administrative planning of the cARTel’s strategic growth
Born and raised in London, her vocational path changed as she embarked on a media and fashion path to a producer for fashion photography. During 8 years in Dubai, Shub has worked fluidly in the creative industries, from Media, Publishing, Advertising and Production. Having single handedly launched the first monthly movie guide for the UAE with Gulf Film having also worked on the founding editorial team for UAE’s first daily newspaper filling the entertainment pages with Dubai’s rich calender of events.
In 2006, Shub co founded Desert Fish Magazine a purely conceptual and creative publication which diversified the Pan Arab publishing segment. The launch of this creative movement in the UAE also generated Ambassador roles from fashionable, creative and iconic brands such as Adidas and Puma.
Shub’s role in the cARTel focusses on marketing and resourcing new designers through international exhibitions, trade shows and cross collaborations to further The cARTel designers exposure.
Born and raised in the Philippines, he began his studies in the field of fashion design and merchandising at the De La Salle-College of Saint Benilde School of Design and Arts. Jose then began working as a fashion designer for both luxury and commercial retail companies in the Philippines and in Singapore. While gaining knowledge in the retail industry, he was also in to fashion illustrations and bespoke designs to diversify his creativity.
Jose’s role in the cARTel focuses on finding new designers and applying the creative and technical knowledge of design to assist in buying decisions. His role also extends to other forms of creativity such as, graphic design, branding and visual merchandising, for the cARTel’s constant reinvention.