After finishing his philosophy studies at ELTE University in Budapest (Hungary), Peter moved to London in 1997 to start a successful career in fashion photography creating and launching images for fashion designers. Over time, his signature style evolved into the commercial field of advertising and fashion. After having spent 7 years in London he moved to Dubai in 2003. The next year he set up Desert Fish Photography, a boutique production studio specializing in a full turnkey approach to visual branding. In 2006, Desert Fish Magazine was founded, a cutting edge creative magazine hailing from UAE fashion and seen in 48 countries. With a keen interest in film, Peter has also produced and directed short videos, music videos with his latest fashion film “ALCHEMY” officially selected at La Jolla Fashion Film Festival, San Diego California.
Peter’s benevolence towards young fashion designers as the vision behind The cARTel. Peter Richweisz’s creative eye and vision is the backbone to the cARTel’s unique design and aesthetic. Peter’s involvement in the curating of designers is foremost, in addition to the spirit of nurturing a community of young designers through visual shoots and support in Desert Fish Magazine and international partners.
